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Online Marketing When products and services are advertised or marketed in the internet using digital technologies, this process is referred to as digital marketing or data-driven marketing. The use of this term started in the 1990s, but as early as the 1980s, the process has already taken roots when the SoftAd Group, which is now known as ChannelNet, introduced a unique advertising campaign for automobiles, such that when interested parties sent in their reply cards found in magazines, they received in return floppy disks which contained a multimedia presentation of the product cars and a free test drive. As the process further developed, digital marketing has also become known as online marketing, internet marketing, or web marketing, depending on the digital capability being used. Countries have their own term preferences, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing. In the 2000s, further development of digital marketing by using different technologies had made companies take note and utilized digital marketing for promoting their products. Due to the fast progress of developing digital devices and digital platforms, many people have started to browse on products and services on the internet, instead of checking these brands physically of designated stores. The fast progress of digital marketing has become so proliferate and so advanced due to the development of various digital techniques, like search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games. Digital marketing makes it possible for brand companies to promote their customer service strategies, such that they can put up a customer service 24/7 online, using social media, so customers can make online communication and feel that they are valued and supported. Brand companies value a lot on customers feedback as this provide a gauge to improve on their products and, at the same time, the online conversations result, too, as an indirect promotion of other products as more people read over the feedback. People with access to the internet have many digital media to choose from, such as Face Book, YouTube, Forums, Email, etc and, through these, information can be quickly exchanged globally without any regard to who these people are. it has been proven that social media has helped boost quality customer services and relations between existing customers and new customers, as well as increasing brand awareness.
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Another advantage of digital marketing is the lowering cost of the products as other entailing factors in the manufacturing, such as external service, advertising, processing, interface design, and control, are relatively affected in the accosting process.
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No internet connection or poor internet connection is seen as a major setback for digital marketing. Factoring in on the advantages and disadvantages of digital marketing can push for more creative promotional strategies.