Merits of Influencer Marketing The strategic advertising and the public relations helps in building awareness of your brand, but the word of mouth recommendations reign the highest. This is because this means of advertising will be more trusted and reliable. The family, friends, and bloggers will be able to recommend your products and brands, and they will influence the decision of customers in a positive way. The marketing that is done through the word of mouth can also be referred to as the influencer marketing. It works on attracting and influencing the loyalties of certain individuals. As earlier highlighted these close loyalties can be close friends and family members. The influencer marketing can be through the digital platforms like the Facebook pages, Instagram, Twitter and others. You main aim will be to introduce your brand to the influencer who will in return make your brand known to the many followers who follow them. This increases the potential of your brand with the network, resulting in a possible increase in the awareness of the brand and the general awareness of your business. One of the ways in which the influencer marketer can market your products is by them writing about your brand or products and services to promote your business. The blogger can also invite you to write about your products on their blogs where they have many followers who will read about it. Some of the influencer marketers are the very popular bloggers, the high-profile thinkers in the society and also the industry experts. If these persons are part of your professional network, it is important that they know about you, the services, products that you offer and what you do. These people have a huge network of followers, and this can have a positive impact on your brand. If you want to earn the trust of the bloggers and get them to know about you and your brand you can follow them on their post and make sure that you contribute positively to their blogs. The blogger will notice your positive contribution and will most likely take notice of you. You can retweet the blogger’s contents as well. Monitor the blogger’s followers well because they can also be another way for them to market your brand as influencers. They are experts, and therefore many of the followers will respect their followers, when they post anything about an important subject matter and the followers will be able to air their views. Big organizations can use the influencers to market their brands. The Influencer will also ensure that you connect with the right audience easily and efficiently who can view your marketing videos and also the tutorials, therefore, market your brand.