FUNDAMENTALS OF CROWDFUNDING. Crowdfunding is a process or a platform where people raise money in large numbers and later use that money to finance their businesses. The internet is one of the platforms that is used by people to raise money. There are other means that can be used for crowdfunding as long as people understand each other. In the recent years crowdfunding has become a trend in the business world. In the US, there has been a research that has been conducted and it shows that there are over 600 million dollars that have been collected by business men using these platform. This just a simple indication that crowdfunding is here to stay because it is bound to help people start their businesses. This is also a non-profit funding to all those who are seeking contributions and to the artists who are seeking recognition for the creative effects they have. There are crowdfunding platforms that are used some of them being Kickstart, Indiegogo, and lendingClub. It is on these platforms that donations are sought in return you get a special compensation. The sites have unique terms but the general concept in all the platforms is the same. Another use of crowdfunding is it be used to collect loans as well as royalty financing. For instance, a site like LendingClub gives its members a chance to directly invest in and borrow money from each other. They are able to do this because the presence of businessmen is eliminated in between the banking transactions. The idea behind such a platform is to bring business owners and investors together. The main aim of LendingClub platform is selling the company shares or the ownership stake in the company on the crowdfunding websites. This is a worthy platform because it provides startup or early stage companies an opportunity to launch their products and services without exposing the entrepreneur loan officers who are offering them with the loan. If a Crowdfunding platform is successful it offers businesses with the financial support they need and it also creates a base for customers who feel it is their duty to patronize the business for they have a steak to be successful. The benefits if crowdfunding is helping other people start up their businesses. Crowdfunding can be a waste of resources if the campaign of crowdfunding is not well arranged. Each and everything that have advantages have disadvantages too. For you to be successful in the crowdfunding campaign you can involve family members, friends, and well wishers who will be willing to share your business passion with you. They will also help you continue the campaign as they encourage others to join the platform.